We are the bridge between your brand and the shelves. We provide Product & Marketing Consulting, New Product Placement, Sales Calls and Reporting, Targeted Email & Mailing Campaigns, Store Trainings, Demos, and Much More!
We have strong, long-standing relationships with the top accounts across the North East, North-Atlantic, and Mid-Atlantic Regions. We work with Natural Independent Stores & Chains, Supermarkets, Specialty Chains, and E-Commerce Sellers. Our relationships will expand your placement and help to build your customer base quickly.
Precision's roots are in the distribution sector. The experience and relationships forged while working in distribution have been a major contributing factor to our success in the Natural Products Industry.
After 7 years of experience with UNFI and nearly 20 in the industry, Greg Tinghitella founded Precision in 2008 with a promise to focus on quality, integrity & transparency. All of which he noticed were missing with traditional brokers.
We strive to be an extension of your sales team as well as a strategic partner in manufacturing, marketing, distribution, and retail. We pride ourselves on our ability to both build brands from the ground up as well as help existing brands expand and grow their business.
The natural products industry is changing rapidly, especially with Amazon’s recent acquisition of Whole Foods Market. Now more than ever it is necessary to undertake strategic, focused, and organized sales initiatives with a sales team that values your brand and relationship. Especially in the Northeast region where a significant portion of the $200 Billion in industry sales will take place.
At Precision we promise: to represent a limited number of brands to ensure that you receive the attention you deserve, to keep an open line of communication for timely responses, no overlapping brands or conflicts of interest, tailored strategic plans for each brand to obtain shelf placement and help move off the shelf. We believe that honesty is the best and only way to do business!
We have been collaborating with Precision Sales & Marketing for the past year and have been impressed with their professionalism. Their ability to give us access to customers in a new channel for us has been a game-changer for our product line. Here are four attributes:
We have been working with Precision Sales & Marketing for the past year and couldn’t be more pleased with their representation and our relationship in general! As a new brand we had struggled previously to gain significant traction in the Atlantic regions with prior representation and had targeted a number of key chain retailers without the success we have experienced in other key regions. I am a firm believer that brands need great representation to achieve their growth goals with not only gaining placement but with assistance in managing those placements once programs are active. Within months of our agreement the Precision team had us in those meetings and we won chain wide placement in Wegman’s and Big Y with other reviews currently underway! Their relationships with those buying teams was key to getting in the room so we could close the sales cycle positively and their assistance in the meeting was invaluable. Since placements have gone active they have stayed in close contact with the buying teams providing excellent support for our programs. Greg, JP and Freddie are proactive, communicative and operate with integrity and never present a problem without offering a solution at the same time. As our brand continues to scale rapidly we are completely confident that we are represented by the best group in the Atlantic & Atlantic NE region! I can’t recommend this team enough and we are looking forward to significant retail growth in the future with Precision Sales & Marketing leading the charge!
King Bio is honored that Precision Sales & Marketing represents our Brand. Natural homeopathic products epitomize brand awareness, and their model has positioned us with a strong presence in their market. Precision Sales continues to impress us with their innovative and compressive marketing strategies, growing business with incredible penetration, support and customer service.
Nature's Answer has had a profitable and beneficial relationship with Precision Sales & Marketing that spans several years. Nature's Answer regards Precision Sales & Marketing as the "go-to" broker in the North East, North Atlantic and Mid Atlantic Regions. They are a full service brokerage firm, not only calling on large Key Conventional Chain Accounts but also medium and small independent accounts. Greg and Jessica Tinghitella, Joe DeMartino, Freddie Sanchez, and staff have been and continue to be aligned with the needs of Nature's Answer and deliver exceptional service and results. We consider Precision Sales & Marketing part of the Nature's Answer family and have collaborated on countless projects, packaging and strategies that have made it to the marketplace.
We have a track record of success with Precision that spans several years now. The team has a wealth of experience, relationships and industry-specific knowledge. We appreciate their professionalism and responsiveness and have confidence in their ability to deliver results with independent stores to large regional chains.